One of the most visually appealing techniques in real estate is Day to Twilight. According to the National Association of Realtors (NAR) 2024 statistics, 93% of homebuyers said they use the internet to find a home and photos are the most important factor when deciding to view listing details. Therefore, Twilight Photography (taking and editing sunset photos) has become the "secret weapon" to help listings stand out and sell faster, for a higher price.

What is Twilight Photo? What is Day to Twilight Editing?

Twilight Photo is a real estate photo taken or edited to recreate the "magic hour" - the moment right after sunset or sunrise, when the sky has beautiful changes in light.

There are 2 ways to get a Twilight Photo:

• Shooting directly at sunset: very time-consuming, depends on the weather
• Using Day to Twilight editing: faster and cheaper

Day to Twilight editing is the process of using specialized software such as Photoshop or Lightroom to "transform" a daytime photo into a twilight photo. This technique includes:

• Adjusting the warm tones to create a sunset light effect.
• Adding details such as bright interior lights, reflections on windows.
• Optimizing the contrast to highlight the lines of the house without losing realism.

Read more: Day to Dusk Editing: Why Dusk Photos Perform Better in Real Estate Listings

Why Do Twilight Photos Help Convert Buyers More Effectively?

Evoking Strong Emotions

When the warm yellow light inside the house blends with the purple-blue sky of the sunset, the photo is more than just beautiful – it creates a luxurious, warm, inviting atmosphere. Viewers are no longer just looking at a property. They imagine themselves enjoying a peaceful evening in that space. Just a moment of twilight, but enough to make an impression on the viewer.

Increase View Rates and Conversion Rates

Twilight photos create a warm, inviting atmosphere, helping viewers easily visualize an ideal life taking place right in that house. Thanks to the strong emotional factors, listings with twilight photos always attract outstanding attention. Therefore, the rate of viewers requesting to see the house increases. According to research by Redfin (a large real estate platform in the US), listings using twilight photos have a 39% higher view rate than regular daytime photos (Source: Redfin Data Center, 2023). This is especially true for luxury real estate, where high-quality photos can increase the average viewing time by 20-30 seconds per photo.

Show off the characteristics and increase the value of real estate

Twilight photos bring sophistication and exclusivity to real estate, often associated with high-end or luxury real estate. This perception can lead buyers to value properties more highly and be more willing to make attractive offers. According to the National Association of Realtors (NAR) 2024 report, properties with sunset photos sell 32% faster and typically fetch 2-5% higher prices than those with no sunset photos (Source: NAR's 2024 Profile of Home Decor).

Strategic lighting also highlights specific, appealing features that might otherwise be overlooked during the day:

• Exterior and landscape lighting (pathway lights, pool lights, fire pits) are effectively showcased.
• Interior lighting makes a home look cozy, allowing buyers to see inside from the outside.
• Architectural details and unique design elements are highlighted by the interplay of light and shadow.

Stand Out From the Crowd

Over 90% of properties on Zillow, Realtor.com, Batdongsan.com.vn... only use regular daytime photos. A set of sunset photos instantly makes your property "catch" the eyes of viewers when they browse MLS or classifieds pages.

A Cost-Effective Marketing Strategy

The advent of virtual twilight editing makes this effect accessible and cost-effective for any property, not just luxury homes. This digital solution eliminates the logistical challenges, time constraints (the actual "golden" time is very short) and weather dependence of traditional sunset photography, resulting in a high return on investment (ROI).

Read more:

HDR vs. Flambient vs. Single Exposure: A Professional Comparison

The Cost Efficiency of Virtual Staging vs. Traditional Staging

How to Use Twilight Photos in Real Estate Marketing

Twilight photos are not just beautiful — they are “visual weapons” that create strong emotions and increase the value of real estate. Here are the most effective ways to use them in marketing:

• Use as Hero Images on Listings: Place 1–3 twilight photos in the first position on MLS, Zillow, Realtor.com or personal websites.
• Create an Interlaced Photo Collection: Use daytime photos to show objective truth and intersperse twilight photos to create emotions.
• Use in Advertising Campaigns (such as Facebook Ads, Google Ads, TikTok Ads); Twilight photos attract more attention, making the ad stop users' fingers in just the first 1–2 seconds.
• Design Brochures, Flyers, Project Banners: Twilight Photos create a luxurious and professional feel, suitable for high-end projects, townhouses, villas, apartments with beautiful views.
• Increase the appeal of your video marketing: Use twilight images in the “intro” or “outro” of your video tour. Or in Matterport or 4K video, add a day-to-twilight transition to enhance the emotional experience.
• Use for Flyers, Billboards, Standees: Sunset light creates an eye-catching effect from a distance. So it is also often used in outdoor advertising of high-end projects or opening sales.

Picpee – The Best Place to Find Day to Twilight Editors

Picpee is a platform that helps agents, photographers and real estate units connect directly with a team of experienced editors around the world. Here, you will not only find reasonable prices but also receive editing quality that exceeds expectations.

With the Day to Twilight service, Picpee is committed to bringing realistic, sharp and deep sunset images. Every light source, every exterior detail is carefully processed to create a warm and luxurious atmosphere, making the real estate stand out at first sight.

Besides Day to Twilight, Picpee also has a variety of other options such as: Single exposure, HDR photo editing, virtual staging, object removal, 2D and 3D floor plans and real estate video editing,... All the services you need are available on Picpee.

Sign up on Picpee.com today.

Conclusion

In an age where homebuyers make up their minds within 8–10 seconds of looking at a listing, a twilight photo gallery isn’t just “nice” – it’s a proven conversion booster. If you’re a real estate agent or selling a home, try Day to Twilight Editing in the Picpee marketplace. For a minimal cost, you can increase views, convert, and sell faster.