Detail

Flambient Photography

HDR Photography

Basic concepts

Technique of combining ambient light and artificial light (flash, lamps) to create balanced, natural and color accurate images.

Bracketing is a technique of taking multiple photos at different exposure levels and then combining them in post-production to preserve detail in both bright and dark areas.

Target

Recreate the space with a “realistic feel”, emphasizing the warmth, naturalness and atmosphere of the house.

Solves the problem of strong light and mixed light difference, helping to clarify details in bright areas (windows, sky) and dark areas (room corners, interior).

Image characteristics

- Natural, honest images.

- Keep the real color tones of the interior.

- Express the warm or luxurious atmosphere as intended.

- Less "fake" or "over-processed" feeling.

- Images are evenly lit from dark to bright.

- Every detail is clear, even outside windows or dark corners.

- Often has a “hyper-real” feel, can look a bit harsh or fake if over-processed

Strengths

- Brings a cozy, intimate and realistic feeling.

- Creates a luxurious atmosphere (luxury look).

- Shows the true color of objects when taking detailed photos

- Handles high contrast scenes well (bright sky – dark indoors).

- Quick and easy to shoot (just need a tripod + bracketing).

- Useful for outdoor scenes, house facades, or rooms with many windows.

Limit

- Time-consuming to set up lighting.

- Requires skill in controlling lights, understanding color temperature.

- Complicated post-production, requires time to blend many layers.

- Difficult to apply when lighting conditions change continuously.

- If processed poorly, it can easily cause “halo”, incorrect colors, and fake photos.

- Images sometimes lack warmth and emotion.

- Can be counterproductive in the high-end segment (customers want realistic photos).

Time & effort

- Time consuming to shoot and post-process.

- Requires careful preparation (lights, lighting setup).

- Faster speed.

- Highly dependent on HDR processing software.

How to do it

- Use flash or artificial light source to supplement.

- Often take multiple shots of the same frame with different lighting setups.

- Post-production: blend multiple layers to balance the light and keep the colors true.

- Take a series of bracketed photos (usually 3–7 photos) with different EV levels.

- Software merges photos to expand the brightness range, showing full details of dark & ​​bright areas.

Style & Brand

- Associated with sophistication, luxury, and artistry.

- Images have emotional depth, creating high brand value.

- Often associated with the “clear & detail” style.

- Clear explanatory images, helping viewers fully grasp the space.

Suitable customers/targets

- High-end real estate, luxury homes, model apartments.

- Customers focus on realistic visual experiences and atmosphere.

- Popular real estate, large numbers of listings need fast speed.

- Suitable for brokers who want clear photos, full details.

Price of shooting

Higher

Medium